After Completing this MBM specialization program, the MSB graduate should be able to:
- Manage the marketing process and create value for the organization and all stakeholders;
- Demonstrate multi-channel communication skills including oral, written, audio/visual and, digital;
- Demonstrate ability to collect, process, and, analyze consumer data to make informed marketing decisions;
- Analyze marketing problems and provide solutions based on a critical examination of marketing information;
- Apply knowledge and skills to real-world experiences in an internship.