Marketing is a holistic approach that aims to assess market and business situations, analyze trends, identify and describe potential markets, conduct marketing research, and complete marketing plans. It involves a variety of decisions affecting the company market value and its brand equity.

This is reflected in its product, price, promotion, and distribution strategies.

Using up to date case studies, classroom discussions, and term projects, students will learn how to evaluate an industry, a market, develop strategic marketing alternatives, and provide recommendations.

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Key Information
date2 years full-time
date2.5 years part-time
calendrierDates and deadlines:
Application Open
July 2018
Application Deadline
Sept 2018
Course Starts
Oct 2018

Please note online registration in advance is essential and places are limited. If you wish to attend, please apply as soon as possible to avoid disappointment.

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