Objectives

  • Successfully integrate digital communication into the marketing strategy.
  • Understand and optimize the techniques of website’s traffic creation.
  • Optimize channel interactions by avoiding cannibalization.
  • Define an SMO strategy and measure its relevance.
 Target participants

Executives, engineers and managers who are not specialized in marketing and communication matters but who are required to use digital marketing data and to interact with marketing and communication departments.

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Key Information
date3 days
dateFrench
dateMaha Chaieb
calendrierDates and deadlines:
Application Open
June 2018
Application Deadline

Course Starts

Please note online registration in advance is essential and places are limited. If you wish to attend, please apply as soon as possible to avoid disappointment.

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